Sunday, May 3, 2009
Reflect
I believe that all of the concepts consisted in media is wonderful. Ideas like advertising claims, propaganda, psychographic, demographic, operative, and classical conditioning are the best ways to capture a consumer's attention. People may say certain media gives bad influences but I disagree! Worldwide, media is what keeps us all connected. It keeps us moving forward and helps the society as a whole by targeting specific groups so that everyone is included. I do agree that the media's goal is to consume us... but at the same time we are consuming media. It's pretty much a trade-off. They need us to make money, we need them for entertainment. There are so many ways to promote a product... but the ones that consumers see are bluntly given. If we were to sit down and peel off the elements of the ad, we can point out many sources and claims they used (but no one does that!) This is why media is so powerful. Every form of advertisement has a "story" behind it that we don't see. The only thing consumers do see is the main point of the ad. I believe that media does not have a right or wrong way of expressing itself but the fact that because every human being is different and we consume things differently, it is the consumer that has the right to take "action" or they're not even affected by the media. Media grows every second and an idea will always spark the advertisers mind to create something new. Technology advances from time to time and there is always a new trend going on... media will never become obselete.
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