Tuesday, May 12, 2009

The future television

Technology is always improving every day and I believe that there is no limit for it. Thinking back to the days when I used to watch Barney on video cassettes (I had a collection!) really amazes me how every movie/show is now on DVDs. It improved by making it more convenient... a DVD is a lot smaller than a video casette, you have options like menu, scene selection, etc... whereas in a video casette you can only fast forward and rewind!! The greatest invention I think is the TiVo. How great is that to pause your show or even fast forward? If you miss something you can rewind! The media is always trying to find new ways to keep audiences interested. 

In the future, I don't have a doubt in mind that there will be an invention of something absolutely crazy. Technology is great itself and can be used for everything and anything. However, I am not afraid of how the media will be portrayed in the future because it is impossible to stop technology. I'm really glad I am in today's generation than the 50's or 60's. The media seemed so boring and bland with black and white images and mainly news were portrayed. Today is nothing compared to then. No matter what, people will always come up with new ideas that will highly affect us all. What would it be like tomorrow? We'll have to wait and see... I know for a fact my grandkids will look back on this generation and say that we had nothing compared to their time!

Sunday, May 3, 2009

Reflect

I believe that all of the concepts consisted in media is wonderful. Ideas like advertising claims, propaganda, psychographic, demographic, operative, and classical conditioning are the best ways to capture a consumer's attention. People may say certain media gives bad influences but I disagree! Worldwide, media is what keeps us all connected. It keeps us moving forward and helps the society as a whole by targeting specific groups so that everyone is included. I do agree that the media's goal is to consume us... but at the same time we are consuming media. It's pretty much a trade-off. They need us to make money, we need them for entertainment. There are so many ways to promote a product... but the ones that consumers see are bluntly given. If we were to sit down and peel off the elements of the ad, we can point out many sources and claims they used (but no one does that!) This is why media is so powerful. Every form of advertisement has a "story" behind it that we don't see. The only thing consumers do see is the main point of the ad. I believe that media does not have a right or wrong way of expressing itself but the fact that because every human being is different and we consume things differently, it is the consumer that has the right to take "action" or they're not even affected by the media. Media grows every second and an idea will always spark the advertisers mind to create something new. Technology advances from time to time and there is always a new trend going on... media will never become obselete.